Electronics major Logitech has bought headphone and sports wearable maker Jaybird for a reported $50 million, hoping to use the latter’s existing mind-share and market share to take a punt into the sports tech arena.

Logitech which offers some of Jaybird’s sports earphones rivals, and also produces high end speakers, has mentioned that it intends to grow its audio output business through this acquisition. Jaybird’s sensor technology has earned rave reviews too, which might actually be the reason behind Logitech’s interest in. Jaybird is known for the Reign activity tracker, which uniquely monitors heart rate variability to gauge user’s fatigue besides doing the usual workout tracking and stats like other watches.

Heart rate tracking has become a lynchpin for company’s trying to get into fitness tracking, and a number of ear-based wearables have sprouted to combine the two functionalities. In addition to being the point of input for audio instructions, ears are a great place for fitness tracking.

“As one team, we can address the fast-growing wireless audio wearables market with all the advantages of Jaybird’s strong brand and sports expertise, and our combined audio engineering and design capabilities,” said Bracken Darrell, Logitech’s CEO in a statement. “With both the Ultimate Ears and Jaybird brands in our portfolio, we are expanding the long-term growth potential of our music business.”

Logitech will keep Jaybird as a separate entity, but that could change in the future. With Logitech’s scale and distribution, Jaybird may get the boost it requires to grab more of the sports tech pie.

Image: Jaybird Reign activity tracker

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