As we enter a brand new era with a new identity, our runners are in for a whole lot of surprises, rewards and motivation.
Last month we unveiled our new logo and brand name and we are following it up with two exciting features that our runners have been itching to see. First up is Milind Soman, who joined Team mobiefit earlier this year and is now the second running icon on mobiefit RUN.
Milind has been showcased in mobiefit RUN for a couple of months with users being able to pre-order this special training program. Those who chose to pre-order the feature will be receiving emails with their discount codes which will give them 50% off from the in-app purchase.
In addition to Milind as your running icon, we are opening mobiefit RUN up to a whole new audience with Hindi instructions and voice prompts. Gul Panag will now also take users through the various programs in mobiefit RUN in Hindi. This makes mobiefit RUN the first Indian app to offer running training and motivation in Hindi.
2016 has been a great year for mobiefit as we looked to cement our place as the total running companion on the Play Store. Earlier this year, we became the top app on Google Play Store in the Health & Fitness category in less than a year since we officially launched. Starting with with our co-founder Gul Panag as the running icon, over 300,000 runners have experienced both the 5K and 10K programs in mobiefit RUN. In all our runners have covered over 100,000 kms in the past year!
We have seen great early reception for Free Run feature too. It’s the centrepiece of our #RunForRio challenge which has generated tremendous interest. We are sure the free trip to Brazil for the 2016 Olympics is a great motivator.
Coming up next are more challenges in line with #RunForRio with even most exciting rewards, merchandise and goodies up for grabs. Keep running with mobiefit RUN to be the first to find out which contests and challenges are live. We are also adding a few more events for registration with discounted entry fees and more rewards. Watch this space!