New Balance has started selling 44 pairs of its new, state-of-the-art running shoes developed using 3D printing technology, as we had reported last year. These are the first pair from the famous running company that incorporate 3D printed midsoles for a wave like appearance.
Other brands – Adidas, notably – are also throwing their hats into the 3D printing ring as far as sports footwear is concerned but the New Balance Zante Generate will be the first of its kind available to consumers, going on sale on April 15 for a steep $400, with a big push on the sidelines of the Boston Marathon this week.
The new 3D printed midsoles in these shoes help achieve a balance of flexibility, strength, weight and durability. It features an intricate honeycomb midsole structure, that gives it stability without adding layers of cushions. In a press release the company says, “Within this incredibly flexible midsole, hundreds of small, open cells provide cushioning and structure.”
The Zante Generate borrows the upper design from the popular Fresh Foam Zante v2, and hence has a bootie construction thanks to the engineered mesh that runs through the midfoot region, in turn allowing soft, supple support when landing.
“New Balance is at the forefront of 3D printing and has been utilizing this exciting and innovative technology to customize product for our athletes for a number of years,” New Balance president and CEO Robert DeMartini said in a release.
“Our unique position as both a manufacturer and retailer allows us to bring the world’s first 3D printed running midsole to market. The Zante Generate demonstrates the strength of New Balance design and innovation and will allow consumers to own a piece of running technology history,” the company said.