Sports giant Adidas threw its hat into the 3D-printed shoe game early on, followed by the likes of New Balance earlier this year. But its latest parlour trick means Adidas can claim to have a 3D-printer ocean plastic shoe.
Built in association with Parley for the Oceans, an organisation that’s built around cleaning up ocean plasticm the 3D-printed shoe uses ocean plastic shoe for the midsole.
“World leaders forging an agreement is wonderful, but we shouldn’t need to be told to do the right thing,” said Eric Liedtke, adidas Group Executive Board member responsible for Global Brands, in a press statement. “The industry can’t afford to wait for directions any longer. Together with the network of Parley for the Oceans, we have started taking action and creating new sustainable materials and innovations for athletes. The 3D-printed ocean plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason of what we create. We want to bring everyone from the industry to the table and create sustainable solutions for big global problems.”
The concept shoe consists of an upper made with ocean plastic content and a 3D-printed midsole made from recycled polyester and gillnets. It’s as yet unclear whether this shoe will see a widespread launch or whether it will be confined to limited edition status.
Cyrill Gutsch, founder of Parley for the Oceans, said: “Protecting life underwater became the 14th development goal of the United Nations. With a framework of political goodwill in place, it is the right moment to transform words into action. Therefore, Parley in Paris is all about updating knowledge, sharing visions, fine-tuning strategies, creating concepts and forging collaborations in order to kickstart change. We are really excited to have adidas supporting us in this journey and showing how you can take concrete steps in the right direction.”