Goa is going pink to support awareness for women’s fitness and breast cancer. The first ever Goa Going Pink run will be organised exclusively for women runners and the event aims to encourage women to take health and fitness more seriously.

The event in Goa will fall under the India Going Pink concept initiated by United Sisters Foundation, which conducts the popular Pinkathon runs, a women-only 10K series which takes place in various cities across India, for breast cancer awareness.

“Running, as a fitness medium, addresses most of the top ten ways to help prevent diseases, including breast cancer,” said Milind Soman, mobiefit’s running icon, Pinkathon Ambassador and a key member of the organising team.

Goa Going Pink is a running event under Pinkathon’s umbrella, and is aiming to make an impact on women getting them to adopt a healthier lifestyle. The first edition in Goa will be held at the Miramar Circle near Panaji city on Sunday, April 17, 2016.

“This is an initiative of India Going Pink, a concept initiated by United Sister’s Foundation. Goa Going Pink is a model run under Pinkathon’s umbrella to take the awareness to all the other cities and towns in India to make women adopt healthier lifestyle and have a positive attitude for life,” added Milind, who completed an Ironman triathlon challenge last year.

The Goa Going Pink event comprises a 10K, 5K and 3K run and you can only register for one event at a time. Registration is currently ongoing. The registration fee for all the runs is Rs 655. In addition, there’s a Corporate Run for groups of 10 people, for which the registration fees are Rs 5000. The run is expected to begin at 7AM for the shorter 3K & 5K, and 6:30 AM for the 10K.

Main image: Pinkathon | Alchemy Pixels

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