Aiming to create sporting history and in order to change the perception about running as a not-exercise in India, mobiefit is proud to announce ‘The Great India Run’, a first of its kind multi-city ultra marathon in India. The GIR will see elite marathoners, including mobiefit favourite Arun Bhardwaj, traversing through six states and covering a distance of 1480 km from India Gate in New Delhi to the Gateway of India in Mumbai in just 18 days.

The event will be flagged off at the iconic India Gate on July 3 and conclude in Mumbai on July 20. Conceptualised by ProSportify, which was behind the Pro Wrestling League, GIR is backed by mobiefit, its co-founder Gul Panag and its running icon Milind Soman, who, at 50, successfully completed the Ironman Triathlon, one of the world’s most toughest races last year.

A successful Great India Run will result in a new Limca record for the distance, setting the fastest time while covering a distance of 1480 kms. The current record is held by Milind Soman, who completed the distance in 30 days.

The inaugural edition will see the likes of Bhardwaj, Siddharth Choudhary, David Slotsgaard Bredo, Yuri Esperson, Meenal Sukhija, Satish Gujaran, Ranjana Deopa, Naresh Bharadwaj, Dinesh Heda and Joginder Chandna, participating. Bhardwaj is possibly the most accomplished of the runners having finished the 250km ‘non-stop’ 40-hour run from New Delhi to Chandigarh, besides covering Kargil to Kanyakumari.

Along with organising multiple mini-events in all the city-stops during the Great India Run, mobiefit is also running a #RunforRio challenge, which gives one lucky runner a chance to watch the 2016 Olympics live in Rio de Janeiro in Brazil. To win the contest, download mobiefit RUN and register with us. Then head to the Challenges screen, from where you can start running and logging in your kilometres to be the champion and win the free Olympics trip.

Announcing the launch in Mumbai, mobieFit co-founder Gul Panag said, “It is great to see more running initiatives in the country. Apart from the awareness generated about running, it shows citizens that anyone can run. It is a great opportunity to see self-made athletes take this up, and they are truly an inspiration to all. Now, a hero can be made out of a common man.”

Main image: Arun Bhardwaj

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