On the occasion of World Health Day, PNB MetLife India and mobiefit came together to announce the fifth edition of Guinness Record-Holding PNB MetLife Satara Hill Half Marathon. The registrations for the popular event, which will take place on the September 18, 2016, also opened today.

mobiefit and PNB Metlife launch Satara Hill Half Marathon at a press event in Mumbai
mobiefit and PNB Metlife launch Satara Hill Half Marathon at a press event in Mumbai

Witnessing record participation of 2600 runners in the previous edition, the PNB MetLife Satara Hill Half Marathon expects to achieve new benchmarks this year. That’s why it has announced a strategic partnership with mobiefit and its mobiefit RUN app. Together, PNB MetLife and mobiefit RUN will reach out to fitness and running enthusiasts around the country to popularize the Satara Hill Half Marathon and provide invaluable tips to all runners and participants, through mobiefit’s fitness icon Milind Soman and its co-founder Gul Panag.

The 21 km half-marathon is organized by PNB MetLife and Marathon Association Satara, a Non-Profit Organisation. It is held in the scenic ghats of Sahyadri Mountains in Satara region of Maharashtra, providing the runners a challenging but an adrenaline-pumping experience of running up a mountain. In addition there is a Dhamaal Run of 3.5 Km.

Runners at last year's record-breaking Satara Hill Half Marathon
Runners at last year’s record-breaking Satara Hill Half Marathon

The launch ceremony was endorsed by Ironman Triathlete and mobiefit RUN Icon Milind Soman, and avid runner and mobiefit co-founder Gul Panag in presence of PNB MetLife MD & CEO Tarun Chugh; Norrie Williamson, International Ambassador, Mentor & Coach, and Dr Sandeep Kate – Race Director.

Speaking about his association with PNB Metlife Satara Hill Half Marathon, Ironman Triathlete and mobiefit RUN Icon Milind Soman said, “I have been participating in marathons since the first Mumbai Marathon in 2004. Running changed my life and made a positive impact on my health and fitness. That’s why I urge people to take up running and become more conscious about getting fitter. I look forward to participating in the PNB MetLife Satara Hill Half Marathon as this will be a different experience and a new challenge for me. I would encourage all to follow it and participate as well. See you on September 18th in Satara.”

Co-founder of mobiefit, Gul Panag, is one of the regulars in the Indian half marathon circuit. She’s also looking forward to the PNB MetLife Satara Hill Half Marathon. “I want to do my bit in encouraging more people to get started on their fitness journey. Being fit increases your mental and physical capacity. I think it is very important to have some sort of a physical exercise in your life and for me running is the most natural way to start exercising. And once you start it’s impossible to stop. So get started now, and make it to Satara to run with me!”

Speaking on the launch, Tarun Chugh, MD & CEO, PNB MetLife, said, “As per data available, marathons are becoming popular in India with a growth of over 150% (since 2009). Hence, this year, we are bringing more value to the iconic event with our partnership with mobiefit. Through this partnership, we hope to increase engagement with the runners this year and also encourage first time runners to participate.”

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